The time for modesty has passed. Flii Stylz has been dancing professionally for almost twenty years and is more than ready to reap the rewards of his dedication. This Oakland native has already built a name for himself by choreographing for Chris Brown, Usher, and more. Not shy about sharing his accomplishments, NCS got the opportunity to let Flii expound upon what more he has in store.

Generations ago we declared California as the land of milk & honey and great opportunity. Today, artists and entrepreneurs continue to migrate to the west coast in hopes of making their dreams a reality. NCS recently had the pleasure to interview the three dynamic women of Brown Paper Dolls on an uncharacteristically rainy LA day.

Danni Rouge lives by the philosophy to “Exude light and love,” and just in spending the afternoon with her, it’s clear just how representative that is in how she carries herself. There is an effervescence around her that is impossible to ignore as you’ll soon see. Get to know NCS’ latest “fresh face.”

Rheteric Rhamirez is far more than what you see on the surface: a gruff Dominican rapper with Dodger affiliations. Sure, he is those things as well, but he’s also an LA rapper worth learning more about as NCS’ “Fresh Faces” series continues.

If there is anything that all of the Fresh Faces artists have in common, it’s hustling. Def Sound is no different. He can often be found creating his own work as well as collaborating with such NCS-worthy artists as J*Davey, Speak! and Nikko Gray.

There is something in the way that JimiJames carries herself that convinces all who see her that she is somebody. Jimi hails herself as a highly conceptual artist and it is for these reasons and more that she is another “fresh face” you should acquiant yourself with.

VerBS, omnipresent on the Los Angeles music scene, is a LA-based Hip Hop lyricist who is a member of more artist collectives than you can shake a stick at. His strong artistic ambition and talent have made him yet another artist we’ve deemed someone you should get to know better.

NCS is proud to present the newest of the New West Movement, an assemblage of artists whose stars have ascended to great heights in our galaxy. Over the next few days, we’ll present such artists we’ve deemed worthy of being the “next new thing.” First up is femcee Sirah.

Last Friday, NCS was at the Music Box Charity Concert with DJ Green Lantern, Kendrick Lamar, Schoolboy Q benefiting Project RISHI and DWC Los Angeles. As all the performers reminded the audience, the show was for a worthy cause to benefit Project RISHI and DWC, two non-profits that are concerned with the health and welfare of women and children in poverty. The concert was held to a sold out crowd and, if you came that night, you definitely got your money’s worth.

Los Angeles-based lifestyle brand Chubby Boob recently released their 5th clothing collection for Fall 2011 and not only did NCS get photos of the goods, but we got to interview the anonymous pranksters. The lookbook coyly features the men behind the brand without divulging their true identities.

Subdued but not to a fault, Coultrain’s timelessness persists not just in his music but in his mannerisms as well. I fortunately got the chance recently to chat with him about why he chose California as his home, what makes this beloved state (of mind) of ours so perfect for creating loveliness from the surrounding ether, and so much more.